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(757) 812-8142 Mike K.
(757) 478-4088 Mike A.
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828 Greenbrier Parkway, #220 | Chesapeake, VA 23320                                                                                   ​©Website Design:   Mainivent Digital Marketing

If your ads need improvement, here are three things to look at:

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1. Your Overall Strategy: When it comes to using the Internet to get customers, we see a lot of clients trying to reinvent the wheel.

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For example: Let’s say your business makes sales when someone physically comes to your store and buys something.

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In this case, your proven sales process is simply when someone comes to your store and buys something.

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So if this is the case, then that’s what your internet ads should be designed to do - simply get more people to show up and buy.

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If your internet ads are adding extra steps to your sales process ...or making things complicated, this could be one of the reasons they’re not giving you the results you want.

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2. Your Audience: Regardless of what type of platform you’re using ...whether it’s Facebook, Instagram, YouTube ...whatever ...you’re usually paying a certain amount of money for every 1,000 people who see your ad.

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Since this is the case ...doesn’t it make sense to ONLY show your ads to people who ALREADY want what you have to offer?

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This is where good targeting comes into play.

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If you’re not 100% certain your ads are being shown to people who ALREADY want what you’re selling, you can see a great improvement by fixing that.

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3. The ads themselves: A recent article stated that the average person sees up to 10,000 ads per day now. The good news is that most of them are completely ignored. There’s an art and science to creating ads that people actually pay attention to.

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Want to know what your ads should be about? They should be about YOUR CUSTOMER.

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Think about it. This post is about YOU and YOUR ads ...and here you are ...still reading :-)

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If you’d like a free review of your current advertising and some free pointers on how to make it better?   Contact us today.